The world of haircare is buzzing with excitement as Sabrina Carpenter, the international music and film sensation, joins forces with Redken as their first-ever Global Ambassador. Known for her chart-topping hits and magnetic presence, Carpenter is now set to bring her signature style to a brand she has long admired. This exciting collaboration marks a significant milestone for both Sabrina Carpenter and Redken.
A Star on the Rise
Sabrina Carpenter's meteoric rise in the entertainment industry has captivated audiences worldwide. With her recent singles "Espresso" and "Please Please Please" dominating global music charts—reaching #1 on both Spotify and Billboard Hot 100—Carpenter is at the height of her career.
Instagram | sabrinacarpenter | Sabrina Carpenter’s rapid rise in entertainment has captivated audiences globally.
Her latest album, "Short n’ Sweet," which debuted at #1 on the Billboard 200, has been a major hit, and her upcoming tour promises to be one of the most anticipated events of the year.
Redken and Sabrina Carpenter
This new partnership between Sabrina Carpenter and Redken is a natural fit. Carpenter’s long-standing admiration for Redken's professional haircare products, including the popular Shades EQ demi-permanent hair gloss, has played a significant role in her iconic look. Her blonde hair, a hallmark of her style, has been styled and maintained with Redken's products, thanks to her hairstylist Scott King and colorist Laurie Heaps. Both King and Heaps are now part of Redken's professional team, further strengthening the connection between Carpenter and the brand.
What to Expect from the Collaboration
Fans can look forward to seeing Carpenter featured in a range of advertising campaigns across multiple platforms, including television, social media, and more. This partnership extends to Carpenter’s highly anticipated 29-city Short & Sweet US tour, where Redken will be an official partner. This collaboration aims to showcase not just Carpenter's personal style but also Redken's commitment to professional haircare.
Quotes and Insights
Sabrina Carpenter shares her excitement about this new chapter: "Hair has always been a big part of my personal style. Partnering with a brand like Redken, which has been a crucial part of my haircare routine, is a dream come true. I can't wait to share more about what we've been working on together."
Instagram | sabrinacarpenter | Sabrina Carpenter’s debut campaign will highlight Redken’s Acidic Bonding Concentrate collection.
Severine Breton, Redken’s Brand President, also expresses enthusiasm about the partnership: “We’re incredibly excited to welcome Sabrina Carpenter as our Global Ambassador. Her recent success and distinct style align perfectly with Redken’s values. We’re eager to launch our first campaign together and showcase Sabrina’s unique look alongside our professional products.”
What’s Next for Sabrina Carpenter and Redken
The first campaign featuring Sabrina Carpenter will spotlight Redken’s popular Acidic Bonding Concentrate collection. Directed by Jacob Bixenman and photographed by Cass Bird, this campaign is set to launch on September 19th. Additional campaigns will continue to highlight both consumer and salon professionals, emphasizing the strength of this new collaboration.
Why This Partnership Matters
The Sabrina Carpenter and Redken partnership is more than just a promotional endeavor; it represents a fusion of style and expertise. With Carpenter’s vibrant persona and Redken’s commitment to high-quality haircare, this collaboration is set to influence both the beauty industry and consumer trends.
The combination of Sabrina Carpenter’s dynamic career and Redken’s professional haircare products is poised to make a significant impact. Fans and industry insiders alike are eagerly anticipating the new projects and campaigns that will arise from this exciting partnership.
